Companies selling configurable commodities are faced with the continuous challenge of providing their customers with all product information, clearly displaying all the options and configurations contained in the product, and allowing the customer to select the desired configuration.

The traditional approach is for companies to have all the data on a specific type configurable, such as: In a print catalogue or static web page, and provide instructions to customers on how to create their own individual configuration. To find out more about the 3D product configurator, visit https://hapticmedia.fr/blog/en/augmented-reality-marketing/.

Image Source: Google

3D product configuration of Wanzl Blend4Web

A system that automates the whole product purchases process that can be configured significantly increases productivity and lowers costs for the company.

What is a product configurator?

The product configuration system provides the user with all important commodity information in a clear and understandable format and helps the user create complete configurations for various types of items.

Take for example an air conditioner manufacturer who sells to contractors for installation in a large location such as a warehouse. A typical air conditioning system contains several functions that you can select depending on the application, cooling zone, altitude, consumption requirements and much more.

The user should be presented with a variety of basic models that he can choose from and then adapted to his needs. This is usually a multi-step process for selecting these features. The configuration system allows the user to perform several configuration and construction steps