PPC (pay per click) is a paid advertising method that is used on the internet. Google Ads and other similar platforms are the most well-known types of PPC, but there are others. PPC works by matching ad campaigns with specific keywords or phrases that people have searched for online. When someone clicks on one of these ads, the advertiser pays Google. You can hire an experienced PPC agency in Sydney to perform these strategies.
Advertisers can use PPC to drive traffic to their website or product page, as well as to increase sales. To get started with PPC, you'll need to create an account with a platform like Google AdWords or Yahoo!
With PPC, you can target your ads specifically at people who are likely to be interested in what you have to offer. This means that you’re more likely to get leads from your ads, and you’ll spend less time and money on ineffective campaigns.
A high CTR means that people are clicking on your ads more often than not – which means that you’re reaching potential customers who might be interested in what you have to say. This results in higher brand awareness and more sales for your business.
With PPC, you can set your own budget and ad frequency, which allows you to focus on the most effective strategies for increasing online traffic for your business.